AI strategy, then the first working build.

At 20 people the founder holds the whole business in their head. At 60 there is a Head of Operations, an ERP and a CRM, and still the same questions arrive by email every morning. At 150 there is an investor who wants a view the systems do not give. In every case the first project is small: one problem, one output, one owner.

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Who it is for

Who I work with

Growing businesses, owner-led or investor-backed, in the UK, the Gulf, Europe and the US. Usually the person I talk to is the founder, the Managing Director, the COO or the Head of Operations. Sometimes it is a CFO who has just arrived and wants to see how the business runs before deciding what to change.

The common thread is this: the systems are in, and a lot still gets done by hand around them. Orders that arrive by email. A board pack built each month from six spreadsheets. Customer questions answered one at a time. Records nobody can search.

I am the right person when you want someone who will work out what matters, build the first piece, and hand it over so your team runs it.

Timing

When people usually get in touch

Most first calls come within a few months of a change. The business has moved and the way it runs has not caught up.

  • The business is growing, and the founder or owner is asking whether to expand using AI or to increase headcount.
  • A new CFO, COO or Head of Operations has arrived and wants to see how the place actually works.
  • A second site, a new warehouse or a new market, and the same team is now running two of everything.
  • An acquisition, or a new owner who has asked for a roadmap.
  • An ERP or CRM going in, and a decision needed on what it should own and what sits around it.
  • A board or investor asking for a view of the business that the systems do not give.

If this sounds like you, book a call and let's chat.

Where I help

Six places where systems still leave work done by hand.

  • Legacy systems

    The problem

    Older systems that work apart, glued together by people doing the same manual steps every day.

    First project

    One process across two systems, with the repetitive steps between them automated and a person checking the exceptions.

  • Orders and requests

    The problem

    Orders, quotes and stock questions arrive by email and someone re-keys them into the system.

    First project

    One inbox, one agent that reads the request, checks the system and drafts the reply for a person to send.

  • Visibility

    The problem

    You pay for several systems and still have to ask five people what is going on.

    First project

    A single management view of work in progress, what is stuck and what has gone quiet.

    As group chief financial officer I built the platform that let an industrial holding group see its results across shipping, commodities, real estate and asset management in one place.

  • Reporting

    The problem

    The month-end pack is built by hand from spreadsheets, and the board asks for a view the pack does not give.

    First project

    One reporting pack rebuilt end to end, consolidated across entities, budget against actual.

    For the same group I set up central reporting and financial control, and cut the time needed to produce the budgets by around 80 per cent.

  • Customer questions and returns

    The problem

    The same questions reach customer service every day, and the reasons behind returns sit in free text nobody reads.

    First project

    A first-response agent on one question type, a person approving the first few hundred, and a tag on every return reason.

  • Documents and records

    The problem

    Contracts, inspection records or case files hold the answer in text, and finding it means reading the lot.

    First project

    One document set, one fixed checklist, every answer with the record behind it.

    I have negotiated loan documentation, hedging agreements and holding structures, and read the long documents that come with them.

Proof

Case studies

Systems and processes I designed and built, described honestly. Where a client cannot be named they are not named, and where a figure has not been confirmed it is marked rather than estimated.

Buyers announcing themselves in public, and nobody with time to read it all.

An owner-led Dubai lettings and sales business of about 17 people, identity withheld at the client's requestSummer 2026

A warm lead engine that catches buying signals as they appear

Public buying signals, caught daily, judged for real intent and delivered as named people with a reason to call.

  • Lead generation
  • Research automation
  • Outreach

A portfolio too large for one person to hold in their head.

Forbes 100 principal / family, name withheldCY 2025

Reading 100 asset lines as one portfolio

A risk and allocation review for a Forbes 100 principal, balancing what the operating businesses needed against what the financial portfolio could earn.

  • Portfolio analysis
  • Risk
  • Asset allocation

All projects

How it works

Four steps. You can stop after any of them.

  1. A call

    30 minutes. You describe the problem that keeps coming back. I say whether it is worth fixing and what I would do first. No charge.

  2. A roadmap, if you need one

    Usually two weeks, at a fixed price agreed before it starts. It sets out which problems to fix, in what order, what each is worth and what each costs, written so your team can take it elsewhere. Most people skip this and go straight to a build. A new owner or a new CFO usually wants it.

  3. A narrow first build

    One problem, one output, one owner. Scope and price agreed in writing before work starts.

  4. Build, test, hand over

    Tested on real work, not a demo. Documented so you are not dependent on me. Your team runs it.

The person on the first call is the person who builds it.

Tell me where the business is getting stuck.

A rough description is enough. If there is no useful first project, I will say so on the call and you will have lost half an hour.

Send me your ask

Book a 30 minute call