The publication
AI for Growth
Using AI to drive growth in your business, your life, and you
Most people know AI can help them and never get past that. AI for Growth works through it in order, one step at a time, and each step builds on the one before it. Where a step needs a prompt or a tool to be useful, that is published here and free to use.
The writing goes out on Substack. This page is the durable index: the shape of the series, what exists so far, and everything published to date.
The six steps
Step 1: Real estate
Control your real estate: your domain name, your website, your digital footprint.
Published10 September 2026
Step 2: Topic
Find your topic. You are expert at something: refine what that is, and turn it into something you would be happy to share publicly.
Tool ready, article to come
Step 3: Voice
Find your voice. Tune AI to see the world as you do and communicate as you do, and keep your energy for the parts that really matter.
Still to come
Step 4: Content
Content creation strategies, and some real truths about the amount of time this will take.
Still to come
Step 5: Audience
Understanding your audience, and the best way to communicate with it.
Still to come
Step 6: Distribution
How to reach the people you want to reach, and what each major platform is and is not good for.
Still to come
Everything published
The whole publication, newest first. Posts open on Substack.
AI for growth - establishing your digital real estate
10 September 2026
Own your name, your content and your future without spending a fortune
(opens on Substack in a new tab)AI for growth - starting now.
13 August 2026
Using AI to drive growth in your business, your life, and you
(opens on Substack in a new tab)