John PedersenAI systems for owner-led businesses
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A focused interview

Find Your Topic

Discover the one substantial territory you already have enough experience, curiosity and thinking to explore for a very long time.

You only have one job: answer the questions honestly.

This is trying to discover something you can talk about deeply and repeatedly. You do not need to decide what would make good content. That comes later.

Talk, don't write. Answer as if someone were interviewing you across a table. Don't edit yourself or worry about grammar.

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